Advertising & Marketing

6 Things You Need to Do Before Launching a New SEO Campaign

SEO or search engine optimisation is the process of making your website easy for your intended visitors to find on the web via search engine results. When they are able to find your website on related searches on Google, you will increase your chances of generating traffic (and eventually, conversion). Hence, you need to constantly re-think your strategy with companies specialising in search engine optimisation Melbourne can offer. Leveraging the services of expert professionals can get you more done in less time, especially as the industry is constantly evolving.

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If you are going to launch a new SEO campaign or looking for SEO packages for the new year, here are things you must take care of first:

1 – Know Where You Stand

Before you search for SEO experts Melbourne has today, you need to carefully assess your company’s current SEO standing. This will give you a sense of direction as to what else you need to achieve with your new SEO campaign and how much work must be done. You must start with checking your website’s current page rank. Then, track your visitor sources and the keyword used to find your website. This will inform you on your strategies moving forward.

2 – Internal Linking

Internal linking is a powerful tool that a lot of website owners haven’t been able to utilise to its full potential. A lot of website owners focus on ranking their home page. However, the individual pages are actually just as important. You should, therefore, link to other pages within your website from other related content. This will serve as a reminder to your readers that have other content of interest that they should check out.

3 – Build a Sitemap

If you haven’t created a sitemap for your website yet, do it – NOW! If you do not know what a sitemap is, it is basically a page dedicated to listing down all of the individual pages within your website. It makes it easier for your readers to navigate your page and find what they are looking for. Read more at Clark Marketing & Design

4 – Customize URLs

Name your URLs and use your keywords in them. There are two reasons why Melbourne SEO experts recommend using search-friendly URLs: 1) your readers will know what the page is about without clicking on the URL yet, and 2) it makes it easier for search engine bots to crawl through and rank.

5 – Add Image Descriptions

If you are a website or blog owner, you might use a lot of images on your page. This is an essential tool that experts in search engine optimisation Melbourne offers would recommend you use often. Images provide visual appeal and easily capture your readers’ attention. However, you might be losing your ability to rank for your page if you are not editing your image with keyword-optimized descriptions!

6 – Link to Others

When you deal with people, it can be annoying to encounter someone who is so full of him or herself. Hence, the same is true with strategies employed by companies providing search engine optimisation Melbourne can offer. You should link to others, share other people’s content, or develop relationships with other websites. If you link back to authority sites, for instance, it can also be good for your SEO since you are linking to a favourable site. In the end, linking to others can benefit you as much as it can benefit them, SEO-wise!

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